PRCI plans power-packed knowledge sessions, awards for achievers
JAIPUR: Ideas that make a big difference to communication will be in sharp focus as the Pink City of Jaipur will play host to the two-day 13th Global Communication Conclave being organized by Public Relations Council of India (PRCI) over the weekend.
Chief Election Commissioner of India Sunil Arora will kick-start the deliberations with his keynote address. His address assumes significance in view of the general elections around the corner. On this occasion, a presidential speech will be given by Chancellor & Chairman, Manipal University Jaipur, Dr. K. Ramnarayan.
The event will be held at Manipal University Jaipur and a host of print, television journalists, apart from PR, corporate communication professionals and educationists will share their thoughts on the Conclave theme: PR-What is a Big Idea.
PRCI is the premier body of PR, corporate communication, marcom, HR professionals, mass communication academicians and students with 31 chapters pan-India.
“We expect over 500 professionals to converge as top-notch speakers will address their thoughts,” said PRCI Chief Mentor and Chairman Emeritus M B Jayaram. PRCI over the years has emerged as a knowledge powerhouse bringing together professionals on a common platform, said Jayaram, former KPCL Executive Director.
PRCI governing council chairman B N Kumar explained that the profession evolves, we need to consider how ideas can help us better the communications tools and servicing capabilities.
UN diplomat DR Abhik Ghosh will focus on ideas for making skill development effective, while veteran journalist and parliamentarian will talk on Democracy and Political Communication.
Dr Pragnya Ram, Aditya Birla Group Executive President – Corporate communication and CSR, will join a fireside chat on her four-decade-old experience, while ‘corporate doctor’ Dr Rekha Shetty will talk about innovation in strategy.
For the first time, PRCI will emphasize on farm sector with experts talking on communication for agriculture.
The theme is about What about an exploration of ideas for breaking through the clutter in emerging media scene, said S Narendra, president-national executive of PRCI, and former adviser to prime ministers.
The Conclave will also deal with issues related to social media, communication education, he. said
Conclave chairperson Vijay Lakshmi said the delegates will have many takeaways at the end of the event as Team PRCI has drawn up an extensive and engrossing content.
PRCI team from Kerala will discuss the disaster management that they were associated with in the aftermath of the recent floods in the state.
Parallelly, YCC, the youth wing of PRCI, will hold a communication students event at MUJ itself. “We have students from across the country coming and talking on the theme – Life Beyond Social Media, The Canvas is Much Larger,” said Geetha Shankar, chairperson of YCC.
The conclave will have its own fun content with a selfie and social media contests.
Dr. Ramesh Kumar Rawat
Associate Professor, Department of J&MC MUJ