New India is emerging and Public Relations has to play greater role in challenging times _ Dr Ramesh Pokhariyal “ Nishank”, Union Education Minister
42nd All India Public Relations Conference Inaugurated
New Delhi.29th December 2020. India is moving forward to be the world leader under the leadership of Prime Minister Shri Narendra Modi and Public Relations has to play a pivotal role in translating the vision of India to reality. This was expressed by Dr Ramesh Pokhariyal “ Nishank”, Union Education Minister while inaugurating the 42nd All India Public Relations Conference, hosted by the Public Relations Society of India on virtual mode organized on the theme of “The Emerging New World, Post – Covid-19: Public Relations in Action”. While appreciating efforts of PRSI in creating awareness on Corona and other national issues Dr Nishank said that once India is out of Corona on the strength of its traditional values, Youth power, technical skills, India will emerge as the world leader. New Education Policy and the Aatmnirbhar Bharat Abhiyan will empower the youth of the nation, who will build the new face of India, said Dr Nishank.
Presiding over the Inaugural Programme of the Conference, IndianOil Chairman Shri Shri Madhav Vaidya appreciated the role played by the Public Relations and Communication professionals during the pandemic times to achieve organizational goals, sustaining public services, creating awareness about Covid-19, and promoting safe work culture. Public Relations teams creatively took organizational programmes to the stakeholders very effectively. Referring to Indian Oil Mr. Vaidya said that the company was committed to sustain services and supplies to ensure that corona does not affect the growth and progress of the country. Committed Indian Oil teams ensured an uninterrupted supply of petroleum products, including LPG. New facilities were also commissioned in this period, Indian Oil introduced Euro VI Products and also 100 octane petrol, which is a great achievement, added Mr. Vaidya.
Padmashree Dr K K Agarwal, Past President, Indian Medical Association in his keynote address gave a detailed account of Covid infection and precautions required to be taken. Corona should die in 7 to 9 days; after 9 days you are post-covid and you are not contagious and can continue your treatment as a normal patient. In the post- Covid situation, there are less possibilities of getting corona again but it may happen after three months. If you get the vaccine, you must get it administered, further added Dr Agarwal.
National President of the Public Relations Society of India Dr Ajit Pathak said that Corona has impacted the entire world. International relations, Governance, Corporate functioning, marketing, media, and public relations. Public Relations is all about new challenges and innovating new prescriptions. In its six-decade service to the profession, PRSI has not just focused on professional development but has remained committed to the issues of national concerns and those associated with social good. A new Scheme to promote Research in Public Relations has been unveiled by the Education Minister which will give cash awards to those achieving a doctorate in PR. They will also earn PRSI life membership and felicitation at the All India PR Conference said Dr Pathak. It is important for any profession to focus on education and research and this scheme will make a humble contribution to develop the profession, he said.
National Executive Committee Members Mr. Narendra Mehta, Ms. Anu Mazumdar, Mr. Unmesh Dixit, Mr. US Sarma, Mr. Y Babji, Mr. Dilip Chouhan, and Chairman, PRSI, Ahmedabad Chapter, Mr. R K Singh also spoke on the occasion. Addressed various facets of the Covid-19 Challenge.
Following sessions were organized during the day:
Covid-19 : Brave Fight by Indian Medical fraternity
Dr Sarman Singh
Director AIIMS Bhopal
Covid -19 : Science V/s Myths
Mr Nimish Kapoor
Sr. Scientist & Head
Science Films Division and Publications Division
Vigyan Prasar, DST, Govt. of India
Lets Join Hands with Pharmacovigilance Program of India ( PvPI ) for voice of Patient Safety- Role of PR
Ms Sravani Marpaka
Adverse Drug Reaction Monitoring Centre
Osmania Medical College,
Spiritualism is the Answer in Corona Times !
Shri DV Shastri
Executive Director ( HR)
Advocacy Communication and Social Mobilization strategies for COVID 19 vaccine introduction
Mr Sanjay Singh
Covid-19 : Yoga the answer !
Ms Mansi Gulati
The Changing Landscape of Indian Economy Post Pandemic
Prof Anil Gupta
Changing Dynamics in Political, Economical and Social Lives during Corona times
Shri Shyam Parekh
Changing Media Scenario in the Pandemic Era
Mr Pushpendra Pal Singh
Madhya Pradesh Madhyam
Bhopal The Conference will continue on 30th December,2020.