A lecture meeting on ” Integrated Digital Media marketing ” was organized by ‘PRSI Jaipur Chapter' & ‘Sankalp Foundation, Jaipur at Youth Hostel on Saturday 2nd March 2019.
The National President of PRSI, Dr. Ajit Pathak presided over the meeting. Dr Pathak emphasized maximum use of Digital media in present scenario, however, he said traditional methods of PR have always their usefulness. We should have a better understanding between both.
Mr.Manish Hooja introduced the chief speaker Mr Mridul Kabra and said about the Salesmanship, Marketing, and tools of digital marketing.
The speaker of the session Mr. Mridual Kabra presented his view on the present and future age of digital marketing, the technology behind it and why businesses, Politicians, Society & PR Professionals must have a digital marketing in their strategy for branding. He further talked about the search engine optimization and the darker side of search and likes on social media. The PRSI members joined the conversation and discussed on running a campaign on social media. Answering to the question, he said, “Content is not king, its the factors which control it.” The entire session was very impressive.
Welcoming the participants, Mr Ravi Shanker Sharma , Chairman of PRSI Jaipur Chapter said this meeting was organised in light of increased use of digital media & it's impact on all fields including public relations.
Mr Rajendra Nyati, Secretary of Sankalp Foundation said use of digital media Will also be much helpful in spreading the messages viz cleanliness, environmental protection or energy saving etc.