Strategies and Tools of Corporate Communication – AUR Report

Name of Institute:  Amity School of Communication

Event Category:  (workshop, Guest Lecture, Cultural Event etc.) Workshop

Name of the Event:  Workshop on “Strategies & Tools of Corporate Communication”

Venue:  Seminar Hall, ASCo, 1st Floor

Attended by Number of students/ No. of Faculty/ No. of Guests/ Students of other Colleges BA(J&MC)-IV Sem, M.A.(J&MC)-II Sem and PG Dip(A&PR)-II Sem= 77 Students and 6 Faculty Members of ASCO

The Workshop was organized for the students of Post Graduate as well as Under Graduate Programmes. The three hours session was very interesting and interactive for the audience. The workshop dealt with the various field based strategies, tools, qualities and skills required to excel in the field of PR and Corporate Communication which provided immense knowledge to the students regarding when and how to use them. The deliberations of the sessions was well organized and coordinated. The various sessions included the explanation of different prominent concepts employed in the field in a very lucid manner accompanied by illustrations, case studies and experiences of the speaker. Having a rich and diversified experience and knowledge, the audience grabbed the golden opportunity to listen to the versatile speaker.

The sessions were followed by Question Answer session where the students came forward with some very interesting and important questions. The last session had the speaker giving some very interesting class activities which greatly demonstrated the thinking and presentation skills of the students and was like an icing on the cake. It can be rightly said that all the major aspects and concepts regarding Corporate Communication and Public Relations were systematically covered in the session, providing all the necessary and prominent information to the students which they can apply in their practical corporate life.

Date and time of start and end of the event: 19h February 2018/ 11.00 a.m to 2.00 p.m

Name of the resource person/Speaker/Guest/Celebrity: Mr. Anuj Sharma Senior Consultant, MUSK PR, Jaipur

Name of the Coordinator/Facilitator of the Programme: Dr. Tanushri Mukherjee, Associate Professor, ASCo & Mr. Rajesh Sharma, Assistant Professor, ASCO

Name of the Student Coordinator: Rishabh Pandey, Abhijeet Das and Apoorva Mahiwal, M.A.(J&MC)-II Sem

 Further scope of the event (i.e. Collaboration etc.)

The Workshop was extremely beneficial in guiding the students about the latest practical skills required to be a successful Corporate Communicator and what are the various innovative strategies and tools employed in this field. The knowledge acquired would be extremely beneficial when the students go for Internship or Placement.

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